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Freelance Advertising Design for the Historic Antone’s.

Designed all printed advertising materials in conjunction with venue, talent & event management companies on a weekly basis. Created advertising for ongoing daily events, for numerous music legends and notable artists including: B.B. King, Pinetop Perkins, Jimmie Vaughan, Kenny Wayne Shepherd, Gary Clark Jr., Cage the Elephant and more. Was point person in advertising development for special events including, Austin City Limits festival and South by Southwest (SXSW).

Figures A, B, C, D, E, and G are poster designs that were custom made for each show. The design choices revoled around provided media mayerial and typographic treatments. Each poster was done within 1-3 hours, depending on the collaboration process between steakholders and edits.

Figure F shows a weekly full page ad made for the venue depicting details of 25-30 scheduled shows. Details of future shows would be provided by Antone’s and media material provided by entertainment production management outfits. Shows would start as a small box at the bottom of the schedule, but would eventually grow in in size, the sooner the show time. It was a puzzing process with a back and forth between multiple stockholders,  all jockeying for more space on the weekly advertisement. Figure F would then be sent to Austin Chronicle por prepress and printed in their weekly publication.

 

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